Evidently she’s a host/consultant on some remodeling show that I don’t watch. I’e never looked up a bio of her because I think she’s interesting to watch and ponder in that I-don’t-really-care-but-it’s-kinda-fun-to-people-watch. When I first saw her on the Home Adviser ad, she was long & lean redhead sashaying toward the camera with a tool belt on a hip and you just knew she could use those tools. Sassy.
Next, she did another ad that said about the same stuff but she was nearly unrecognizable. Sedately dressed in a top-realtor at a conference suit, her hair was blondish and neatly pinned up. If the ad hadn’t read: Amy Matthews, TV consultant/licensed contractor [or something like that], I wouldn’t have know who she was. No tool belt, she’s up close and nicer, friendlier.
Now she’s morphed into a light blonde -she seems shorter, too – with a hugging sweater and tight jeans and she seems sexier. The tool belt is back but it’s not sashaying, it’s positioned to look hot. It looks like a prop, like a concha belt for a flowing skirt designed to look a certain way.
I don’t know this woman or have any emotion toward her, she appears competent in her job, but she seems like a chameleon. A bit like the blonde with her family in the early PCMatic ads. Always changing her, thus changing the story of the ad. Now the blonde and any vestige of her tv family are gone, replaced with the serious threat-dealers. More professional, I guess. Not as much fun.