I know movies and advertisers are moving from live actors to animations because they’re popular, fun, and cheaper than real people but I’m struck by the depictions of characters with personalities in medical commercials. Does anyone else find this odd? Here’s a partial list off the top of my head:
Jublia – the spunky pink toe guy who fights fungus. He has a hat and facial characteristics.
Biotene – the blue rolling ball guy has huge teeth to highlight his work against dry mouth.
Mucinex – He’s fat and a slimy ugly green with a crude voice and demeanor.
Spiriva – The elephant on the chest of real people with COPD is quite vivid.
Belsomra – The hapless woman learns to control her sleep and it becomes an obedient pet.
Myrbetriq – I could watch this ad all day. I’ve seen it a hundred times and find it fascinating. What is that little bladder, ET? It has big eyes that mournfully stare at the woman as she drags her bladder all over the place. Why does the bladder emote so? Is it the association of bladder-water-tears or what? The woman actually looks at the attentive bladder while the doctor discusses the prognosis.
The other weird part of the Myrbetriq ad? The husband looks apologetically at the bowling alley clerk as his wife trots off yet again to the bathroom. I get that he’s tired his wife is always peeing but why is he ashamed of his wife to the clerk? There’s no line waiting; that is one sensitive hubby.
I DVR pretty much everything I watch and used to skip most ads, esp medical ones but I’m beginning to look forward to the new little folks. There might be something wrong with me looking forward to medical ads but I’m betting there’s a drug with a cute animated character for that.